Clorox

Clorox united with eight iconic brands across New York.

65 deliverables, one mission: helping the city move forward with enhanced health & safety.

Digital advertisements in an indoor mall, including a Clorox ad, an AMC theater ad, and a message about helping New York, with a busy escalator and shoppers.
People walking through an airport terminal with a large digital advertisement display featuring Clorox branding and text about complaints and New York.
An underground subway or train station with two men walking past a large illuminated advertisement that reads "Proud to help New York" and features an image of a musician playing a guitar.
Two sets of large digital advertising screens in a subway or train station, displaying messages and images promoting New York and transportation safety.
People walking through a subway station with digital advertising screens on the wall promoting Clorox and helping New York.