At the 2025 Essence Festival, there was a specific activation for Wells Fargo Visa credit cardholders that included an exclusive viewing and hospitality area at the nightly concerts. The idea for the theme was to lean into the travel benefits, inspired by flights, just one of the perks of the Autograph Journey Visa card.

  • I had the privilege of building files and bringing to life the vision for signage, photo opportunities, and other mobile assets around the lounge.

2025 Essence Festival

Entrance to the Autograph Journey Lounge, illuminated with purple neon lights, featuring seating and decorations
A woman in a bright pink outfit smiling and standing in front of a neon-lit display at a promotional event.
Woman smiling at an airport holding a black travel bag with a red Visa tag, pink neon lighting, and a sign promoting travel rewards.
Two women posing in front of a vibrant purple backdrop with cloud props and neon sign that reads 'Life's a Journey'. Logos for Visa and Wells Fargo are visible. The women are dressed stylishly, one in a red Gucci crop top with white shorts, and the other in a black outfit with a white hat and sparkling boots.
A promotional image with a colorful gradient background promoting a rewards program for Wells Fargo and Visa. It features large white text that says, 'Make more memories. Earn 5X points on hotels.' Below, there is an image of a Wells Fargo Visa card. A QR code and the words 'LEARN MORE' are in the lower left corner, with the Visa and Wells Fargo logos in the bottom right.
Group of people with shopping bags gathered near a world map display, with a promotional display for a Wells Fargo Visa credit card and a branded table in a pink-lit environment.