Good Health

CVS wanted to promote their new and improved mobile app through a TV spot and social media. The tone is happy and light-hearted. The celebrity we got for this spot is Melissa Joan Hart. Together, we collaborated on the concept, and my role was to build the storyboards of what the spot would look like. I also played a role in casting, wardrobe, production, and music.

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Storyboards

Comic strip featuring nine panels: top left with a face and eyes; top middle with a woman dance with music notes; top right with a woman and man talking; bottom left with a person with CVX on shirt and a trash can; bottom middle with three people at a counter; bottom right is empty.

A collage of eight images depicting pharmacy and healthcare activities, including a smiling woman, a person shopping in a pharmacy aisle, a person using a pharmacy app on a phone, someone getting a vaccination, a customer at the checkout counter, a person using a mobile payment device, a pharmacist behind the counter, and CVS Health branding.