Bank of America

Paris 2024. 400M+ reached. 100M+ video views. $2.5M+ in added value. The Visa x Bank of America 360 campaign performed so well it was relaunched for the NFL season and FIFA World Cup.

I contributed through storyboarding the commercial, designing digital banners, and retouching assets for final delivery.

The Perfect Play

Mallory Swanson holding a red Visa credit card, wearing a Team USA soccer jersey with the US flag logo, smiling, with sponsor logos for USA Soccer, Visa, and Bank of America in the background.

Digital Banners

Young woman smiling and holding a red Visa credit card, wearing a white USA team soccer jersey with the USA crest. Logos of USA Soccer, Visa, Bank of America, and the Olympics are in the top left corner, and a Bank of America logo is in the bottom right corner.

Branch Window Clings

A large window advertisement promoting a cash back offer with a photo of a female soccer player celebrating, and logos of Bank of America and Visa at the bottom.
A woman in a USA soccer jersey holding a red credit card and a soccer ball in a store window ad for Bank of America Visa credit card offers, with large white text promoting cash back rewards.
Advertisement with a female soccer player celebrating on the field, promoting a 6% cashback offer from Bank of America and Visa, with branding and a red card display.