The Perfect Play

360 Campiagn

The Visa + Bank of America Olympics 360 campaign launched during the 2024 Paris Olympics, reaching 400M+ people and generating 100M+ video views.

Top-performing social ads delivered nearly 500K engagements and over $2.5M in added value, prompting Bank of America to rerun the campaign for the NFL season and the upcoming FIFA World Cup.

  • Commercial: I helped storyboard visuals in the early stages of concepting.

  • Digital Banners: I designed banners and worked with an external team I worked with to bring them to life in various locations.

  • Window Clings: I was asked to Photoshop the original image as she was wearing the wrong uniform.

Mallory Swanson holding a red Visa credit card, wearing a Team USA soccer jersey with the US flag logo, smiling, with sponsor logos for USA Soccer, Visa, and Bank of America in the background.

Digital Banners

Young woman smiling and holding a red Visa credit card, wearing a white USA team soccer jersey with the USA crest. Logos of USA Soccer, Visa, Bank of America, and the Olympics are in the top left corner, and a Bank of America logo is in the bottom right corner.

Branch Window Clings

A large window advertisement promoting a cash back offer with a photo of a female soccer player celebrating, and logos of Bank of America and Visa at the bottom.
A woman in a USA soccer jersey holding a red credit card and a soccer ball in a store window ad for Bank of America Visa credit card offers, with large white text promoting cash back rewards.
Advertisement with a female soccer player celebrating on the field, promoting a 6% cashback offer from Bank of America and Visa, with branding and a red card display.