Launched in 2022, She’s Next in Fashion supports 50 women-owned fashion and beauty businesses with resources, visibility, and cash grants.
I re-created a chic, Visa-aligned brand for the campaign that drove awareness through social media, SMB shops, and wrapped up the year with a New York pop-up. The rebrand drove numbers to double from previous years and still runs in Canada.
She’s Next in Fashion
Brand Essentials
Visa.com Page
Social Content
94 total pieces of content with 36.1M+ combined impressions.
Social and digital content drove brand health among Gen Z / Young Millennials with an increase in relevance, innovation, and purchase intent compared to previous years.
Between IG & TikTok: We saw above our goal with 2X more impressions from the previous year. IG Stories & Pinterest: Exceeding our goal with 4.8M+ Combined impressions.
Pop-up in SOHO, NY
Pinterest Thumbnails
