Launched in 2022, She’s Next in Fashion supports 50 women-owned fashion and beauty businesses with resources, visibility, and cash grants.

I created a chic, Visa-aligned rebrand for the campaign that drove awareness through social media, and wrapped up the year with a New York pop-up. The rebrand drove numbers to double from previous years.

She’s Next in Fashion

Brand Essentials

Visa.com Page

Social Content

94 total pieces of content with 36.1M+ combined impressions.

Social and digital content drove brand health among Gen Z / Young Millennials with an increase in relevance, innovation, and purchase intent compared to previous years.

Between IG & TikTok: We saw above our goal with 2X more impressions from the previous year. IG Stories & Pinterest: Exceeding our goal with 4.8M+ Combined impressions.

Pop-up in SOHO, NY

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