Launched in 2022, She’s Next in Fashion supports 50 women-owned fashion and beauty businesses with resources, visibility, and cash grants.

I re-created a chic, Visa-aligned brand for the campaign that drove awareness through social media, SMB shops, and wrapped up the year with a New York pop-up. The rebrand drove numbers to double from previous years and still runs in Canada.

She’s Next in Fashion

Brand Essentials

  • A gradient background fading from deep blue at the top to light blue at the bottom.
  • A blurred abstract background with shades of blue, white, and gray.
  • Blurred gradient background with shades of white, green, blue, and yellow.
  • Blurred background with gradient colors including green, blue, and white.
  • Blurred yellow-orange gradient background with white spots.
  • Yellow gradient background with no specific objects or details visible.
  • A stylized digital illustration of a blue flower with six petals and a yellow center outlined in white.
  • Yellow flower with a white center, outlined in blue, against a black background.
  • Blue zigzag line chart indicating growth or increase.
  • Two stylized blue flower-like shapes with yellow dots around them on a black background.
  • A stylized, simplified white flower with a golden outline and central circular design.
  • Illustration of a DNA double helix with alternating blue and yellow slanted shapes on a black background.
  • Yellow rainbow with four arches on a black background.
  • A simple cartoon flower with five yellow outlined petals and a white center with a blue outline.
  • A simple illustration of a blue flower with a yellow and white center.
  • A map of the state of Colorado with a blue curvy line along its western border.
  • Yellow lightning bolt with zigzag pattern on black background.
  • Pattern of alternating yellow, white, and blue geometric shapes arranged in a diagonal line on a black background.
Laptop screen displaying Visa website with a blue gradient banner that says "She’s Next in Fashion, Empowered by Visa" and images of women modeling clothing below.

Visa.com Page

A blue handbag decorated with yellow and white flowers, featuring black handles and a tag that says 'She's Next in fashion, empowered by VISA'.

Social Content

  • A woman holding a woven handbag with a black top handle. She is wearing gold rings and a gold chain necklace, with part of her face and lips visible. The image is a screenshot from a social media app showing a VIP Visa message and a sales post for a woven handle handbag from Cesta Collective.
  • Promotion image showing candles, a Visa card, a blue bag with a flower and lightning bolt graphic, and a box of gift bags. Text at the top promotes a reward for making purchases with a Visa from She's Next in Fashion at small businesses.
  • Black and white photo of a young woman with long curly hair wearing a strapless top, with tattoos on her arm, looking directly at the camera. The image is displayed on a smartphone screen with a blue and white graphic border, smiley face sticker, and flowers, with text indicating she is a fashion model named Letesha Brady, affiliated with the Eugene Taylor Brand, featured in a campaign powered by VISA.
  • Instagram story promoting Nopalera, featuring Sandra Velasquez and images of Nopalera products, with a yellow background and Mexican cultural theme.
  • A woman standing beside a display of skincare products at a small business event in New York City. There are promotional signs and hashtags in the background.
  • A social media post on a smartphone screen promoting Ally Shoes, featuring a photo of a smiling woman, a product image of black heels, and text about Samantha Dong's company, including a link to shop and social media handle.
  • Smartphone screen displaying a digital profile of Angela Sison from Conrado Studio LLC, featuring her photo in a craft room with sewing supplies and a cheerful smile, with decorative stickers and text highlighting her nomination in fashion, powered by Visa.
  • A social media profile highlighting Monica Santos, a Latina-owned, NYC-based brand focused on hand-made textile fashion items.

94 total pieces of content with 36.1M+ combined impressions.

Social and digital content drove brand health among Gen Z / Young Millennials with an increase in relevance, innovation, and purchase intent compared to previous years.

Between IG & TikTok: We saw above our goal with 2X more impressions from the previous year. IG Stories & Pinterest: Exceeding our goal with 4.8M+ Combined impressions.

A woman in a white shirt is handing a tote bag to another woman in a pink leopard print top behind a white counter, with books and decor on the counter, and greenery in the background.

Pop-up in SOHO, NY

A stylized blue flower with five petals and a yellow center surrounded by a white ring.
Stylized flower with a white center, blue outline, and yellow petal outlines.
A rainbow with three yellow arches on a black background.
Stylized illustration of a pair of yellow high-heeled boots with white cuffs and blue accents.
A cartoon illustration of a blue flower with six petals surrounding a yellow center.
Colorful balloon arrangement outside a storefront on a city sidewalk, with digital overlay text praising women-owned small businesses, located in Soho, New York.
Clothing display with colorful posters behind hangers holding outfits, including a red skirt, patterned shorts, and a green jacket in a retail store.
Promotion of a campaign where customers receive a belt bag when making a purchase with a Visa card from She’s Next in Fashion at small businesses. The image shows candles, a Visa logo card, a blue belt bag with a small daisy and lightning bolt design, and a cup, along with promotional text.
Illustration of earrings with a sign that reads 'She's Next in fashion empowered by VISA'.
Three separate scenes at a conference or event, including a woman at a booth with electronic devices, a lounge area with a sofa and chairs, and two women sitting at a table with promotional materials.

Pinterest Thumbnails

  • Fashion advertisement titled 'Fluid Fashion' featuring various clothing items and accessories: a woman with orange curly hair wearing a black denim bustier, a black and green varsity jacket labeled COOL Creative, a striped jumpsuit from Stuzo Clothing, a black La Peque Bag by de Maria, and a jar of Sincerely, Bädé Healing Balm. The background is a gradient green to blue with decorative patterns and smiley faces.
  • A beauty product advertisement promoting self-care with products like bath and body serum, all day cream, massage candle, body scrub and butter, soap, and dry brush, with cheerful flower decorations and a gradient green and blue background.
  • A promotional listing for travel essentials including Ries travel bottles, a Core Boldy Hoodie, Maya Top and Jasmine Pants from Stuzo Clothing, Ankara Aviators sunglasses from Vontelle, and Shea Butter Body Cream from Karité, with a woman modeling the clothing.