She’s Next in Fashion

She’s Next in Fashion was an annual campaign empowering women-owned fashion and beauty businesses. Visa supported 50 U.S. participants with cash grants and marketing amplification. As lead designer, I transformed the campaign through a rebrand and a social media campaign.

Brand Essentials

  • A gradient background fading from deep blue at the top to light blue at the bottom.
  • A blurred abstract background with shades of blue, white, and gray.
  • Blurred gradient background with shades of white, green, blue, and yellow.
  • Blurred background with gradient colors including green, blue, and white.
  • Blurred yellow-orange gradient background with white spots.
  • Yellow gradient background with no specific objects or details visible.
  • A stylized digital illustration of a blue flower with six petals and a yellow center outlined in white.
  • Yellow flower with a white center, outlined in blue, against a black background.
  • Blue zigzag line chart indicating growth or increase.
  • Two stylized blue flower-like shapes with yellow dots around them on a black background.
  • A stylized, simplified white flower with a golden outline and central circular design.
  • Illustration of a DNA double helix with alternating blue and yellow slanted shapes on a black background.
  • Yellow rainbow with four arches on a black background.
  • A simple cartoon flower with five yellow outlined petals and a white center with a blue outline.
  • A simple illustration of a blue flower with a yellow and white center.
  • A map of the state of Colorado with a blue curvy line along its western border.
  • Yellow lightning bolt with zigzag pattern on black background.
  • Pattern of alternating yellow, white, and blue geometric shapes arranged in a diagonal line on a black background.
Laptop screen displaying Visa website with a blue gradient banner that says "She’s Next in Fashion, Empowered by Visa" and images of women modeling clothing below.

Visa.com Page

A colorful promotional poster for beauty products themed around zodiac signs, featuring names and skincare or cosmetic items associated with each sign, including Aries, Libra, Taurus, Scorpio, Gemini, Sagittarius, Cancer, Capricorn, Leo, Aquarius, Virgo, and Pisces.
A colorful promotional poster for beauty products themed around zodiac signs, featuring names and skincare or cosmetic items associated with each sign, including Aries, Libra, Taurus, Scorpio, Gemini, Sagittarius, Cancer, Capricorn, Leo, Aquarius, Virgo, and Pisces.
Portrait of Angela Sison smiling in a sewing or design studio, with spools of colorful thread on a pegboard behind her.
A woman in athletic wear performing yoga, surrounded by product advertisements including a tote bag, gel polish, a travel bottle, a massage candle, and text promoting finding Zen with a colorful background.
An advertisement for 'Fluid Fashion' featuring various fashion items and brands, including a model with curly red hair in a black bustier, a black and gray varsity jacket from COOL Creative, a striped handbag from de Maria, a container of Bǎdé Healing Balm, and two individuals wearing striped jumpsuits from Stuzo Clothing, with colorful graphics and a happy face icon.
Close-up of a woman's upper body holding a woven handle lunchbox with a black strap and a geometric pattern. She is wearing gold rings and a gold necklace. The image is on a social media app interface with a caption about fashion and a prompt to make a statement without words.

Social Content Built to Last

Advertisement featuring Sandra Velasquez promoting Nopaleras, a brand inspired by Mexican culture, with a pink box and brown jar of cactus seed flour products, and a section for shopping Nopaleras
Smartphone screen displaying a fashion advertisement for a clothing brand called Monzlagur New York featuring a pair of shorts with a gold and pink pattern, along with LGBTQ+ pride rainbow stripes in the background and a quote about Pride month from Mona Hamid.
Smartphone screen displaying Juneteenth Spotlight featuring Tracy Green and Nancey Harris, founders of Vontelle, with a description of their fashion brand and a 'She's Next in fashion' logo.
Illustration of two women with yellow circular heads wearing blue clothing, in front of a sign that reads 'She's Next in fashion,' powered by VISA.
A blue handbag decorated with yellow and white flowers, featuring black handles and a tag that says 'She's Next in fashion, empowered by VISA'.
Stylized illustration of yellow ankle boots with white socks.

Pop-up in SOHO, NY

A woman in a white shirt is handing a tote bag to another woman in a pink leopard print top behind a white counter, with books and decor on the counter, and greenery in the background.
Clothing display with colorful posters behind hangers holding outfits, including a red skirt, patterned shorts, and a green jacket in a retail store.
Blue bag with a sticker that reads 'She's Next in fashion' and a VISA card sticking out, positioned near the bag's zip.

I made 94 total pieces of content with 36.1M+ combined. 2X more than the year before.