Super Bowl

The NFL has a special place in my heart as growing up I remember hearing my dad screaming at the Television, “ Go Baby, Go!”

From the Draft to the Super Bowl, working on NFL content has been a real game-changer!!

Visa Tote Bag

Each year, Visa and the NFL collaborate to create a custom fan tote, available with each purchase at NFL stores throughout the host cities. For the past two years, I’ve designed this tote, which also serves as inspiration for Visa’s stadium signage.

Super Bowl LIVX promotional display featuring four football players from Jets, Steelers, Bills, and 49ers, with NFL team helmets and logos, Visa sponsorship, and Super Bowl LIVX branding.
A promotional gift bag for the 2024 Super Bowl LVII with NFL players and sponsorship branding, featuring the Visa logo and the slogan 'Score Big with Visa'.

Super Bowl Signage

  • Sports apparel store display featuring NFL merchandise, helmets, and football gear with a large banner that says 'Pay Like Champions With Visa' and NFL Shop branding.

    LIX NFL Shop

  • NFL Shop kiosk selling football merchandise, apparel, and accessories, featuring images of football players and NFL branding.

    LIX Hotel Kiosks

  • A branded trailer with NFL and Super Bowl logos, advertising the NFL Shop and Visa, set up outdoors with tall buildings in the background.

    LIX Trailer Shops

  • A sports-themed promotional cart with NFL players, promoting Visa as the official sponsor, with slogans 'Pay Like Champions with Visa' and logos for the NFL Shop and Super Bowl LVII.

    LIX Checkout Carts

  • Poster featuring NFL players and the text 'Anyone Can Change The Game' at the Super Bowl, sponsored by Visa.

    LVIII Activation Signage

  • Sports-themed display with large football player images at checkout/exit area of a venue, people waiting in line, and a security guard sitting near carts of supplies.

    LVIII NFL Store

  • Banner with NFL players and NFL branding, displaying the message 'NFL PREFER VISA'.

    LVIII Signage

Athlete Social Content

The goal was to create fun, easygoing content for TikTok and Instagram featuring Visa athletes Fred Warner and Justin Jefferson in the “Fact or Fraud” series. As a small team of three, we worked together and came up with concepts, fun facts, and I lead art direction.

A man with dreadlocks wearing a white shirt and black pants, smiling and pointing upward with his right hand, sitting with his legs crossed in front of a white background, in a multi-panel comic-style graphic with various texts and speech bubbles about his talents and achievements.

Social content with Justin Jefferson and CJ Stroud.

Young man in a blue Nike NFL Draft jacket standing in front of a NFL Draft backdrop with a partially damaged brick wall design. He is holding a decorated NFL Draft football, and there are text overlays mentioning the NFL Draft, Visa sponsorship, and his personal insights about draft picks.
A man wearing sunglasses and a blue jacket standing inside an airport, holding a shopping bag with football players on it. There is a sign behind him that says 'PREPARE TO' and a message on the screen encouraging security for transactions with Visa.
Blue sunglasses with the logos of VISA and the Super Bowl on the right lens.
A screenshot of an Instagram story showing a man at a checkout counter exchanging a Walmart tote bag with a cashier. The text in the story explains that paying with a Visa card rewards you with over 500 data points on transactions, similar to how a quarterback protects the football.
Yellow and blue pennant banners with Visa and Super Bowl logos, indicating sponsorship.
A graphic with the text 'HALF TIME' at the top and 'NOMNOMS' at the bottom, featuring a bowl of tortilla chips in the center.
A yellow football helmet with a cartoon face and big eyes, a yellow football with orange stripes, a yellow ribbon with the Visa and Super Bowl LIV logos, and a yellow headband.

Super Bowl Experience

  • Indoor event area with blue themed decor, a banner with the message 'Let the good times roll,' balloon decorations, a stage with a microphone, and signage referencing Visa and the 2024 Louisiana World Exposition.

    4 to Score Zone

  • A woman posing playfully at a Super Bowl-themed photo backdrop, featuring decorative blue balloons, balloon flowers, and a sign with the Super Bowl logo, the date 2025, and the word NOLA.

    Photo Booth

  • Indoor arcade area with a basketball shooting game, blue and yellow fencing, and signage reading '4 to Score Zone' and 'VISA' as the sponsor.

    Visa Activation

  • Trade show booth with signs reading 'Small Business Club House' and 'VISA,' featuring people inside and around the booth, some working on setup, inside an exhibition hall.

    Chase Activation

  • People at a booth inspecting football helmets displayed on the wall, with a sign that reads 'Helmet Pull' and instructions 'Pick a team, check the code, win swag'.

    Helmet Pull

Navy Federal Gift Box

Navy Federal wanted to send the branch winners of a sweepstakes, The Ultimate NFL Gift Box. Items in the box were filled with Super Bowl LVIII essentials. I concepted and designed a box that blended the two brands together.

These were a lot of fun developing prototypes of different concepts and playing with patterns and design.

A blue NFL gift box sponsored by VISA and Navy Federal Credit Union, featuring the Super Bowl LVII logo, placed on a concrete surface outside with sunlight and shadows.
Two small NFL-themed gift boxes with NFL and Visa logos and a football graphic on top, placed on a white surface. In the background, there are scissors and a blue object.
An open cardboard box decorated with orange, black, white, and purple camouflage pattern. The box is placed outdoors on concrete and has a blue interior.

Zions Bank Sweeps

Promotional flyer advertising a chance to win a trip to Super Bowl LX in San Francisco Bay Area, and quarterly cash prizes of $500. Includes official rules and eligibility details.